Abbreviated term, means printed in four colours – Cyan, Magenta, Yellow and black.
The part of the image that extends beyond the edge of the page. Images which spread beyond the edge of the page are described as ‘bled off’. If you have designed your printed items to include elements which bleed off, then we require 3mm of bleed.
Printed matter forming the main part, usually text.
Depending on size, allows for more inserts to be included.
The adjustment of the colour values of an image. Performed to correct poor scans or photograph, or to match to an ideal target.
A font which appears elongated or narrowed in appearance.
In a saddle stitched booklet, the paper will cause the pages towards the centre of the book to push out or creep further out that the outer pages. The amount of creep depends upon the thickness of the paper stock and the number of pages in the book. If no allowance is made for this creep, then text and images near the outer margin of the inner pages may be cut off when the booklet is trimmed.
Lines placed outside the page area to indicate where to crop (cut) the page.
Double page spread (DPS)
Describes two pages viewed next to each other.
To print both sides of the page
Encapsulation (Matte or Gloss finish)
The application of a very thin film over the sheet to create a protective coating, but unlike lamination, the film is thicker and extends past the edge of the sheet leaving a plastic edge around the final product. Used mainly on menus or out-door applications where water penetration needs to be prevented.
Four Colour Process
The reproduction of full colour images by using cyan, magenta, yellow and black.